LAUNCH OF THE DOME, INTERCONTINENTAL, MARINE DRIVE
 
   
 
   
 

The Intercontinental, Marine Drive urgently called its General Manager,
Mr. Harry Thaliwal from Sydney, Australia in the fall of 2004 and gave him just a few months of meeting a threefold objective -

1. Increase the visibility of the brand,
2. Attract the cream of Bombay society,
3. Launch The Dome Bar and Grill immediately

 
Harry called Nucleus and from there began a hectic 2 months. Advertising Strategy, positioning of The Dome,preparing for the launch parties - 2 of them, the invites, making teaser emailers, the final emailers, making of the menus, the posters, the PR strategy, the press invites and releases, et al. Add to this, the restaurant- RG's Kitchen and the Czar Bar also were to be simultaneously promoted. We had the most fun in getting a Polaroid Camera and a cameraman. The Nucleus team was right there with the entire team of the Intercontinental, Marine Drive. Harry knew what he wanted and we delivered.
 
The party was by Mr. Ravi Ghai, Intercontinental, Marine Drive. And the bigwigs of Bombay turned up to celebrate. From business tycoons to page 3 socialites, from retired commissioners to consul-generals. It gladdens us to see the Intercontinental taking a pride of place in Bombay's life. Truly, a jewel in the crown of Marine Drive
   
 
 
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